The Challenge

CreditHomes needed to simplify the mortgage and property acquisition process for users navigating complex financial decisions while improving trust and conversion.

My Approach

Redesigned key user journeys, including onboarding, eligibility checks, and property exploration. Applied user research, behavioral design principles, and conversion-focused UX patterns to reduce friction.

Impact

1. Seamless Real Estate Discovery

• Designed intuitive search and filter experiences for web and mobile.

• Integrated high-res property galleries, geolocation maps, and direct chat with agents.

• Introduced a trust layer: verified agent badges, transparent pricing, and user reviews.

2. Accessible Investment Platform

• Created a crowdfunded real estate model with a 7-day funding window.

• Designed interactive investment dashboards to show real-time ROI tracking, project timelines, and payout schedules.

• Built slot-subscription mechanics to allow partial or full project backing—with the option to transfer slots for liquidity.

3. Responsive, Human-Centered Design

• Designed a fully responsive experience that works seamlessly across devices.

• Built a clear, elegant design system grounded in accessibility, trust, and simplicity.

• Used progressive onboarding to guide both investors and seekers through unfamiliar flows.

My Creative Leadership

Beyond UX/UI design, I served as a strategic thought partner to the founders—helping define the MVP, map the product roadmap, and guide critical feature prioritization.

I collaborated cross-functionally with engineers, brand, and growth teams to ensure the product was viable, desirable, and scalable.